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From Mark Ford, founder, Palm Beach Research Group: (Full Disclosure: I am an early investor in the company below…)
The formula: Merge a breakthrough technology and a trending industry… then present it as a feel-good story.
Chris Gove and his partners at Saltwater Brewery in Delray Beach, Florida, have always put craft beer and ocean sports at the top of their “favorite things” list.
But when they began distributing their award-winning beer in cans, they faced a problem. The plastic rings that hold beer cans are a serious problem in the ocean. Turtles and fish eat them and get sick—or die—when the plastic gets caught in their intestines.
And it’s not a small issue… millions of pieces find their way into the ocean every year.
The solution was to find a manufacturing company that could produce edible rings… and then make a two-minute video about it.
The video hit last Thursday. It garnered over 70 million Facebook views within the first 24 hours.
See it below:
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Recommended Link Jim Rickards’ Breaking Video Goes Too Far
Inside, he exposes the next major attack against the U.S. dollar. But here’s the scariest part… According to Jim, this new surprise attack will come from one of America’s sworn allies. If you can stomach it, I strongly urge you to watch immediately. Click here to watch Jim Rickards’ controversial presentation. |
