“If you are a copywriter intent on improving your skills, don’t read this book … Memorize it.”
This is how Michael Masterson and John Forde begin their groundbreaking book Great Leads: The Six Easiest Ways to Start Any Sales Message.
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism), written by Michael Masterson and Mike Palmer, will help you write strong, well-balanced copy every single time.
It has the potential to transform you from the copywriter you are today to the copywriter you’ve always wanted to be.
The Architecture of Persuasion
From the ancient Egyptians writing on papyrus to Internet advertisers today, writing powerful sales letters has been a critical skill in developing successful businesses.
In the Architecture of Persuasion, Michael Masterson helps you master this skill. And by using the extended metaphor of an Indiana Jones-style professor on a quest for romance, he makes it fun.
Wealth Planning for Freelancers
In this book brought to you by Mark Ford (aka Michael Masterson) and derived from his own broad experiences with growing wealth.
Persuasion: The Subtle Art of Getting What You Want
What do you want from life?
Money? Fame? Respect?
Mastering the skill of persuasion will make all your ambitions more achievable. It will make you feel smarter and
shrewder and more confident in almost every situation. You won’t have all the answers, but you will have a good
idea about how to get people to embrace the answers you believe in.
Ready, Fire, Aim
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, Masterson teaches you the different skills needed in order to excel in this dynamic environment.
An actionable guide for quickly improving one’s wealth, personal development, and happiness.
Successful people don’t sit around waiting for everything to be “100%” right or to be “absolutely sure” they will succeed. They don’t need absolute assurance, because they realize life doesn’t provide any. To get what they want out of life, they set specific goals and put together a formal plan to achieve those goals, one step at a time. Successful people know that the cost of failure is modest compared to that of inaction. Failure means they are smarter the next time. Inaction means there is no next time-there’s only a lifetime of regret. In The Pledge: Your Master Plan for an Abundant Life, author Michael Masterson reveals how to become successful-and not just financially, but in every area of life.
If you’re worried about getting burned by financial programs that promise you’ll get rich quick—through unlikely stock tips or high-risk trading strategies—and don’t have the patience to invest in a savings plan that takes thirty or forty years to take advantage of the “miracle of compound interest,” then you’ve picked up the right book.
Automatic Wealth for Grads
Automatic Wealth for Grads is like getting your master’s in financial independence—but without the midterms and textbooks. Filled with real-life examples and practical advice, this single book will teach you the secrets to getting wealthy sooner than you ever imagined . . . for many, even before the age of thirty.
The Reluctant Entrepreneur
Intelligent strategies for starting and growing a small business with minimal personal financial risk.
A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.
Seven Years to Seven Figures
“Most popular books on money stress frugality and long-term savings,” observes Michael Masterson, bestselling author of Automatic Wealth and Power and Persuasion. “But most people don’t like to scrimp. And almost nobody is willing to wait forty years for compound interest to work its wonders.”
And that’s exactly why Masterson created Seven Years to Seven Figures: The Fast-Track Plan to Becoming a Millionaire. It’s the perfect book on getting rich for baby boomers who can’t wait long and younger people who just don’t want to.
Changing the Channel
An all-encompassing guide to making the most from multi-channel marketing.
Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today’s most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits.
Power and Persuasion
“Over these many years of watching Michael devour books on leadership, ask probing questions of all manner of leaders, and write his daily insights, I see now where it has all led–to a magnificent new book on leadership. If you are passionate about becoming a more effective leader, do yourself a favor and read Power and Persuasion.”–Steve Leveen, CEO and Cofounder, Levenger
America in Still Life
Barnett George Greenberg was an unknown artist who was destined to be forgotten… until Donald Mahoney and Mark Morgan Ford came upon a cache of his work. Impressed by the quality of the drawings and paintings that Greenberg had left behind after his death, they tried to find out more about the man who had created them. What they discovered was a remarkable life.
“How much money do I really need in order to have everything I could possibly want?” In this book, Mark Morgan Ford answers that question – and it’s a lot less than you might think. In Part I of the book, he explores many ways to live rich on a budget, how it is possible to enjoy the best things in life for a fraction of the money that billionaires spend on the same quality products and services. Then, in Part II, he argues that, although luxurious things comprise a part of living rich, the bigger and more important part is how you spend your time. We are all given 24 hours a day. How we fill that time determines the richness of our experience. By the time you finish the book, you’ll know exactly how to start living each of your 24 hours as richly and as freely as a billionaire.
Back and Out Again
This is Mark Morgan Ford’s first collection of poetry. It is the end result of a nearly impossible challenge that he set for himself: to write a poem a day for a year. With a willingness to try anything, he began an exploration of the possibilities of rhyme, rhythm, and form. Inspired by his interest in everything from mythology to politics to the complexities of human relationships, he found his unique voice. In this collection, we discover a new perspective on every subject that has fueled the imaginations of poets since the time of Homer.