 |
From Mark Ford, creator, The Wealth Builders Club: So many of the articles I see about entrepreneurship published in national magazines are plain silly.
It’s especially evident in articles and magazines written specifically for women.
Here are some examples…
What was said: “Being an entrepreneur is lonely. Because the company is a startup, there’s no HR division, accounts department, or administration team. So it’s just you, the company founder, overseeing all these administrative tasks…”
What I thought: Huh? Did she just imply that having a human resources division, accounts department, and administration team is a good thing?
What was said: “Talent doesn’t queue up. As passionate as you may be about your enterprise, the person you might try to hire may not be. Top people rarely want to join a company they don’t know for less pay, fewer benefits, and less certainty.”
What I thought: That’s just not true. You won’t get people just out of Wharton with MBAs looking for corporate jobs… but who wants them? You just need a person with intelligence, ambition, and great work ethic.
What was said: “Even in a buoyant market, investors are hard to find. You might think you’ll be tripping over angel investors or venture capitalists that want to buy into your business. But finding the right investor for your needs may be tricky.”
What I thought: Don’t look for investors—especially when you’re just starting out. Start a business that doesn’t require a ton of capital—you’ll probably waste it if you have it.
What was said: “Convincing customers to buy your product is hard. Marketing a new venture is no walk in the park. You want clients to buy into your business. But they don’t know your brand, so you have to work extra hard.”
What I thought: Yes. But you shouldn’t be selling your brand. You should be selling your product.
What was said: “There’s a big personal toll. While entrepreneurs go at it alone because they’re passionate about their business, they must consider the costs to their personal life.”
What I thought: Yes, for sure. But you must also be willing to pay—not just consider—the costs of not having enough time to give your family and friends the attention they may want.
|
Recommended Link Social Security Deadline Coming Up ($60,000 bonus)
Act now to claim $60,000 in extra Social Security benefits before the deadline or lose them forever. The clock is ticking… |
